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- W1599537773 abstract "This paper looks to the psychological phenomenon known as 'identification' to explain why sporting organisations have little choice but to penalise athletes for acts of misconduct. When athletes engage in misconduct, particularly where similar offences are committed over an extended period of time, the sense of identity a fan/consumer possesses in respect to a sport wanes and with it the marketability of sponsors' products and services associated with that sport." @default.
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- W1599537773 date "2012-04-22" @default.
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- W1599537773 title "Sports marketing as a factor in the punishment of athletes for misconduct" @default.
- W1599537773 hasPublicationYear "2012" @default.
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