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- W1599685737 abstract "The aim of this paper is to analyse the pricing behaviour of print mediafirms when consumption on reader markets is addictive or habituated.However, not only the reader but also the advertising market has to beconsidered by a publisher optimising profits. Because print media marketsare highly concentrated a monopoly-monopoly model is built, where bothmarkets are of monopolistic structure. Moreover, a monopoly-duopolymodel is considered, where only the reader market is monopolistic but theadvertising market is of duopolistic structure. To compare the results fromthe models regarding habit effects, simple static models are presented as abenchmark." @default.
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- W1599685737 date "2003-01-01" @default.
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- W1599685737 title "Media Markets with Habit Formation" @default.
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- W1599685737 doi "https://doi.org/10.2139/ssrn.429503" @default.
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