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- W1602146697 abstract "The global pharmaceutical market is going to experience a boom of nearly 800 billion US dollar growth by 2014 which will drag up the total market value to 1.1 trillion US dollar. India having a huge branded generics is the fastest growing pharmaceutical market in the world. With a good GDP growth rate indicating economic prosperity a lot of more customers are demanding pharmaceutical products in the domestic market. So it is deemed essential to observe the scope, functions and marketing strategies of emerging global pharmaceutical market. The relevance of the performance and strategies are also felt to be judged. The study envisaged analysis of the existing global pharmaceutical product sales and growth along with the projected counterpart, India’s leading pharmaceutical companies’ performance and marketing strategies adopted as well as challenges and issues in the way of smooth functioning of the marketing system of pharmaceutical business. To focus on the marketing strategy adopted in search for growing trend of pharmaceutical business multiple case study technique was adopted. From the top ten multinational pharmaceutical companies five were purposively selected based on their market share in the Indian pharmaceutical market, marketed product focusing the therapy, strategies of growth and major acquisitions and disinvestment criteria. The companies selected as sample are Abott India Ltd, Dr. Reddy’s Lab Ltd, Torrent Pharma Ltd, Torrent Pharma Ltd, Pfizer and Alembic. To analyze the business conditions of the sample companies their current annual reports were studied with a comparative note. The qualitative data of the market strategies of the company were collected by Delphie method taking the zonal sales managers as respondents. The paper reflected a sign of hope that the Government is increasing its commitments towards extending health care services to the poor and unprivileged. It also recommended that the Government should also take suitable policy measures like SEZ facilities to promote the business of pharmaceutical companies so that things can be produced at low cost which may reach huge number of rural customers maintaining proper quality." @default.
- W1602146697 created "2016-06-24" @default.
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- W1602146697 date "2011-06-30" @default.
- W1602146697 modified "2023-09-27" @default.
- W1602146697 title "Title: Contemporary Business Strategies of Indian Leading Pharmaceutical Companies To Avail The Scope of Emerging Global Pharmaceutical Business." @default.
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