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- W1602507626 abstract "Preface Part 1: Introducing Business Policy 1. An introduction to business policy 2. The strategy process 3. Strategic objectives Part 2: Analysing Company Strategy 4. Environmental analysis 5. Understanding industries and markets 6. Internal appraisal 7. Financial analysis Part 3: Formulating Company Strategy 8. Strategic direction 9. Strategies for recovery 10. Entry strategies 11. Strategic choice Part 4: Implementing Company Strategy 12. Implementing strategy Part 5: Case Study Analysis 13. Notes on case analysis 14. A case study - Hanson Trust 15. Example of strategic analysis - Hanson Trust Glossary of Terms Index" @default.
- W1602507626 created "2016-06-24" @default.
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- W1602507626 date "1987-01-01" @default.
- W1602507626 modified "2023-09-23" @default.
- W1602507626 title "Business policy : an analytical introduction" @default.
- W1602507626 hasPublicationYear "1987" @default.
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