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- W1603672004 abstract "This chapter focuses on commercialization of solar heating. In recent years, there has been a dramatic shift in emphasis that has far-reaching effects on any enterprise. In the 50s and 60s, firms determined through market research the, buying habits, and wants of their consumers. With the advent of consumerism and ecological demands—political and legislative—management finds that the emphasis has changed dramatically and that the noncontrollable factors warrant serious consideration. Often, consumer wants and needs change rapidly in response to environmental factors, thus forcing the firm into changes of marketing mix. In the future, closer attention to the consumer and to environmental factors will be essential to the success and even to the survival of the firm and its products. In the marketing of solar heating systems, the resistance of consumers to the technology will have to be influenced by environmental factors and by political/government action." @default.
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- W1603672004 date "1981-01-01" @default.
- W1603672004 modified "2023-09-27" @default.
- W1603672004 title "COMMERCIALIZATION OF SOLAR HEATING" @default.
- W1603672004 doi "https://doi.org/10.1016/b978-0-08-025388-6.50078-7" @default.
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