Matches in SemOpenAlex for { <https://semopenalex.org/work/W1605447622> ?p ?o ?g. }
Showing items 1 to 85 of
85
with 100 items per page.
- W1605447622 abstract "Abstract The promotion of prescription drugs directly to consumers is a rapidly-growing phenomenon. The regulatory aspects of prescription drug advertising beg the question: To what degree do the ads inform versus persuade consumers? This study examines the advertising appeals of prescription drug advertisements aimed at consumers. A content analysis of prescription drug advertisements in eight popular magazines between 1992 and 1995 was undertaken to develop a typology of appeals used by drug manufacturers to promote their brands. The use of promotional techniques, such as coupons, toll-free numbers and web sites and the incidence of self-diagnostic “tests” in DTC prescription drug ads are also examined." @default.
- W1605447622 created "2016-06-24" @default.
- W1605447622 creator A5050561208 @default.
- W1605447622 creator A5084244831 @default.
- W1605447622 date "1999-05-04" @default.
- W1605447622 modified "2023-09-24" @default.
- W1605447622 title "The Marketing of Direct-to-Consumer Prescription Drugs" @default.
- W1605447622 cites W1481889007 @default.
- W1605447622 cites W1969032693 @default.
- W1605447622 cites W2004255104 @default.
- W1605447622 cites W2010565340 @default.
- W1605447622 cites W2319127646 @default.
- W1605447622 cites W2324740124 @default.
- W1605447622 cites W2513480290 @default.
- W1605447622 cites W2910924819 @default.
- W1605447622 cites W2911130091 @default.
- W1605447622 cites W4241254769 @default.
- W1605447622 doi "https://doi.org/10.1300/j057v05n01_04" @default.
- W1605447622 hasPublicationYear "1999" @default.
- W1605447622 type Work @default.
- W1605447622 sameAs 1605447622 @default.
- W1605447622 citedByCount "8" @default.
- W1605447622 countsByYear W16054476222013 @default.
- W1605447622 countsByYear W16054476222014 @default.
- W1605447622 countsByYear W16054476222015 @default.
- W1605447622 crossrefType "journal-article" @default.
- W1605447622 hasAuthorship W1605447622A5050561208 @default.
- W1605447622 hasAuthorship W1605447622A5084244831 @default.
- W1605447622 hasConcept C112698675 @default.
- W1605447622 hasConcept C144024400 @default.
- W1605447622 hasConcept C144133560 @default.
- W1605447622 hasConcept C162853370 @default.
- W1605447622 hasConcept C17744445 @default.
- W1605447622 hasConcept C19165224 @default.
- W1605447622 hasConcept C199539241 @default.
- W1605447622 hasConcept C2426938 @default.
- W1605447622 hasConcept C2777250959 @default.
- W1605447622 hasConcept C2778858636 @default.
- W1605447622 hasConcept C71924100 @default.
- W1605447622 hasConcept C75795011 @default.
- W1605447622 hasConcept C94625758 @default.
- W1605447622 hasConcept C98147612 @default.
- W1605447622 hasConcept C98274493 @default.
- W1605447622 hasConceptScore W1605447622C112698675 @default.
- W1605447622 hasConceptScore W1605447622C144024400 @default.
- W1605447622 hasConceptScore W1605447622C144133560 @default.
- W1605447622 hasConceptScore W1605447622C162853370 @default.
- W1605447622 hasConceptScore W1605447622C17744445 @default.
- W1605447622 hasConceptScore W1605447622C19165224 @default.
- W1605447622 hasConceptScore W1605447622C199539241 @default.
- W1605447622 hasConceptScore W1605447622C2426938 @default.
- W1605447622 hasConceptScore W1605447622C2777250959 @default.
- W1605447622 hasConceptScore W1605447622C2778858636 @default.
- W1605447622 hasConceptScore W1605447622C71924100 @default.
- W1605447622 hasConceptScore W1605447622C75795011 @default.
- W1605447622 hasConceptScore W1605447622C94625758 @default.
- W1605447622 hasConceptScore W1605447622C98147612 @default.
- W1605447622 hasConceptScore W1605447622C98274493 @default.
- W1605447622 hasLocation W16054476221 @default.
- W1605447622 hasOpenAccess W1605447622 @default.
- W1605447622 hasPrimaryLocation W16054476221 @default.
- W1605447622 hasRelatedWork W1499025453 @default.
- W1605447622 hasRelatedWork W2016945464 @default.
- W1605447622 hasRelatedWork W2031670273 @default.
- W1605447622 hasRelatedWork W2078511915 @default.
- W1605447622 hasRelatedWork W2096717661 @default.
- W1605447622 hasRelatedWork W2098220222 @default.
- W1605447622 hasRelatedWork W210433930 @default.
- W1605447622 hasRelatedWork W2158225702 @default.
- W1605447622 hasRelatedWork W2471876945 @default.
- W1605447622 hasRelatedWork W2563685702 @default.
- W1605447622 hasRelatedWork W2591278579 @default.
- W1605447622 hasRelatedWork W2802665050 @default.
- W1605447622 hasRelatedWork W2910924819 @default.
- W1605447622 hasRelatedWork W3005694682 @default.
- W1605447622 hasRelatedWork W3159060258 @default.
- W1605447622 hasRelatedWork W656822384 @default.
- W1605447622 hasRelatedWork W68969695 @default.
- W1605447622 hasRelatedWork W1835466589 @default.
- W1605447622 hasRelatedWork W2186215106 @default.
- W1605447622 hasRelatedWork W3124985889 @default.
- W1605447622 isParatext "false" @default.
- W1605447622 isRetracted "false" @default.
- W1605447622 magId "1605447622" @default.
- W1605447622 workType "article" @default.