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• W1605581330 abstract "vii 1 CHAPTER I – INTRODUCTION 1 1.1 PROBLEM ORIENTATION 1 1.2 BACKGROUND 1 1.2.1 The importance of fit perceptions in brand extension evaluations 2 1.2.2 The importance of consumer knowledge in brand extension evaluations 3 1.3 PURPOSE OF THE RESEARCH AND RESEARCH PROBLEM 4 1.3.1 Research problem and research questions 4 1.4 JUSTIFICATION FOR THE RESEARCH 5 1.5 METHODOLOGY 6 1.6 OUTLINE OF THE THESIS 6 1.7 DEFINITIONS 7 1.8 DELIMITATIONS 8 1.9 CONCLUSION 9 2 CHAPTER II – LITERATURE REVIEW 10 2." @default.
• W1605581330 created "2016-06-24" @default.
• W1605581330 creator A5035187112 @default.
• W1605581330 date "2005-01-01" @default.
• W1605581330 modified "2023-09-26" @default.
• W1605581330 title "The role of consumer knowledge in consumer evaluations of brand extension" @default.
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