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- W1606274015 abstract "This paper discusses a framework and provides an overview of general methods for optimizing the management of advertisements on web servers. We discuss the major issues which arise in web advertisement management, and describe basic mathematical techniques which can be employed to handle such problems. These include a number of statistical, optimization and scheduling models." @default.
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- W1606274015 date "1998-01-01" @default.
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- W1606274015 title "A framework for the optimizing of WWW advertising" @default.
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- W1606274015 doi "https://doi.org/10.1007/bfb0053397" @default.
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