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- W1606501777 abstract "Purpose – The purpose of this paper is to investigate the development of software pricing, following the advent of cloud-based business intelligence & analytics (BI & A) Software. A value-based conceptual software model is developed to ignite and structure further research. Design/methodology/approach – A two-step research approach is applied. In step one, the available literature is screened and evaluated, and this is followed by ten semi-structured expert interviews. With that input, a conceptual software pricing model is designed. In step two, this model is validated and refined through discussions with representatives of the five leading business intelligence suites. Findings – The paper sheds light on the value perception of customers and suggests a clear focus on the interaction between customers and vendors, and less on technical issues. The developed customer-centric, value-based pricing framework helps to improve pricing techniques and strategies. Research limitations/implications – The research ..." @default.
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- W1606501777 date "2015-08-10" @default.
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- W1606501777 title "How pricing of business intelligence and analytics SaaS applications can catch up with their technology" @default.
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- W1606501777 doi "https://doi.org/10.1108/jsit-03-2015-0024" @default.
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