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- W1606902011 abstract "In the last years the expectations towards CSR are increasing and with this also the demand that businesses behave in a socially responsibly manner. But we should not forget that Corporate Social Responsibility (CSR) is a contested and also evolving concept, fact that is evidenced also by the different points of view concerning the definition and also by the lack of consensus about why it might be a worthy marketing objective. This article aims to ilustrate the main concepts and framworks regarding the corporate social responsibility (CSR) and the expectations towards it." @default.
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- W1606902011 date "2011-01-01" @default.
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- W1606902011 title "Corporate Social Responsibility (CSR) - a Theoretical Approach" @default.
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