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- W1606961376 abstract "Within the last decade the Internet 'has emerged out of nowhere' (Ba 2000, back cover) to monopolise much of the domestic time, intellectual interest, and financial resources that had previously been lavished upon film, television, and (specialist console) game consumption, So far, research on the Internet appears to be following a similar evolutionary pattern to research on broadcast media-displacement studies (what have people 'given up' to make time for the Internet?), effects studies (is it addictive, bad, bankrupting, and whyn ratings data, and response to moral panics (Internet gambling and pornography). Arguably, applied research involving Internet partidpants treats users as 'audience/s', Is this a legitimate perspective, however, when members are often content creators as well as consumers? The concept of the active audience recognises that all consumption is also produc. tion but the production of meaning for the individual television audience member differs sign;f. icantly from that which occurs when people engage in interactive exchanges on the Internet, creating content for themselves and others. This paper addresses these issues, suggesting pass;· ble research trajectories. Lelia Green, School of Communications and Multimedia, fdith Cowan University, Perth, Westem Australia. INTRODUCTION This paper interrogates the notion of the Internet audience and its characteristics by examining the relevance of the domestic context, and the relationship of consumption to Internet activity. One focus of the enquiry is the notion of an Internet 'audience', given that much interaction via the Internet concentrates upon content production, as well as upon the production of meaning through the consumption of content created by other people. This dynamiC creates a significant difference between the consumption of traditional broadcast mass media and the activ~ Tr,'satilnft Internet users as 'audiences'" @default.
- W1606961376 created "2016-06-24" @default.
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- W1606961376 date "2001-01-01" @default.
- W1606961376 modified "2023-09-27" @default.
- W1606961376 title "Treating Internet Users as 'Audiences': Suggesting some Research Directions" @default.
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