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• W1607351390 abstract "This chapter examines the origins of the media habit construct, its current status, and its implications for ongoing research traditions in media research. It reviews research relevant to consumer-oriented interactive media technologies and applications. It is unlikely that interactive media habits have different underlying mechanisms but they might differ with respect to the conditions that trigger them and the speed and strength with which they develop. Mood management theory and the theory of media attendance both propose that dsyphoric moods play a role in media consumption. The chapter considers general models of human behavior that have been applied to media consumption including social cognitive theory, the theory of planned behavior, and models of interactive media use derived from the latter: TAM and UTAUT2. Finally, conceptual and operational challenges confronting interactive media habit research are considered." @default.
• W1607351390 created "2016-06-24" @default.
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• W1607351390 date "2015-01-05" @default.
• W1607351390 modified "2023-10-14" @default.
• W1607351390 title "The Psychology of Interactive Media Habits" @default.
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• W1607351390 doi "https://doi.org/10.1002/9781118426456.ch16" @default.
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