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- W1607676510 abstract "* Introduction: The New U * Part I: The Higher Education Bazaar *1. This Little Student Went to Market *2. Nietzsche's Niche: The University of Chicago *3. Benjamin Rush's Brat: Dickinson College *4. Star Wars: New York University * Part II: Management 101 *5. The Dead Hand of Precedent: New York Law School *6. Kafka Was an Optimist: The University of Southern California and the University of Michigan *7. Mr. Jefferson's Private College: Darden Graduate School of Business Administration, University of Virginia * Part III: Virtual Worlds *8. Rebel Alliance: The Classics Departments of Sixteen Southern Liberal Arts Colleges *9. The Market in Ideas: Columbia University and the Massachusetts Institute of Technology *10. The British Are Coming--and Going: Open University * Part IV: The Smart Money *11. A Good Deal of Collaboration: The University of California, Berkeley *12. The Information Technology Gold Rush: IT Certification Courses in Silicon Valley *13. They're All Business: DeVry University * Conclusion: The Corporation of Learning * Notes * Acknowledgments * Index" @default.
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- W1607676510 date "2003-11-30" @default.
- W1607676510 modified "2023-09-27" @default.
- W1607676510 title "Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education" @default.
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