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• W1607994480 abstract "The information displayed on a website is a critical factor that affects the cognition of internet users. This study adopted a between-subjects design to examine the effect of the information design of a website and the involvement of internet users on purchasing cognition. The results indicated significant differences between high- and low-quality diagnostic information on the purchasing cognition of subjects. The subjects had better purchasing cognition when navigating a high-quality diagnostic information website than when navigating a low-quality diagnostic information website. In addition, there was a significant interactive effect of different qualities of nondiagnostic information and subject involvement on purchasing cognition. Namely, the subjects who had low involvement had better purchasing cognition when navigating a website with high-quality nondiagnostic information than when browsing one with low-quality nondiagnostic information, but there was no significant difference between navigating websites with high- and low-quality nondiagnostic information if the subjects had high involvement." @default.
• W1607994480 created "2016-06-24" @default.
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• W1607994480 date "2014-06-18" @default.
• W1607994480 modified "2023-10-07" @default.
• W1607994480 title "The Effect of Information Design on Cognitive Processing of Website Navigation" @default.
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• W1607994480 doi "https://doi.org/10.1002/hfm.20568" @default.
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