Matches in SemOpenAlex for { <https://semopenalex.org/work/W160860520> ?p ?o ?g. }
Showing items 1 to 69 of
69
with 100 items per page.
- W160860520 abstract "This article argues that social and technological events in South Africa are leading to the development of the direct marketing industry. The article reviews various social and technological aspects as well as the influence that government intervention has on the direct marketing industry, especially in terms of legislation regarding privacy. The role of the South African Post Office is put under the spotlight since the direct marketing industry is very reliant on the Post Office. The opportunities presented by the information age are discussed and future growth areas highlighted. Although this paper mainly concentrates on direct marketing, it also tries to explain the potential role of direct marketing in an economic system approach, as a driving force of economic progress in developing countries." @default.
- W160860520 created "2016-06-24" @default.
- W160860520 creator A5024794317 @default.
- W160860520 date "1998-06-30" @default.
- W160860520 modified "2023-09-26" @default.
- W160860520 title "Potential influence of social and technological developments on direct marketing in South Africa" @default.
- W160860520 cites W1980214408 @default.
- W160860520 cites W2044593725 @default.
- W160860520 cites W2129459352 @default.
- W160860520 cites W3130903892 @default.
- W160860520 cites W591716556 @default.
- W160860520 doi "https://doi.org/10.4102/sajems.v1i2.1914" @default.
- W160860520 hasPublicationYear "1998" @default.
- W160860520 type Work @default.
- W160860520 sameAs 160860520 @default.
- W160860520 citedByCount "0" @default.
- W160860520 crossrefType "journal-article" @default.
- W160860520 hasAuthorship W160860520A5024794317 @default.
- W160860520 hasBestOaLocation W1608605201 @default.
- W160860520 hasConcept C138885662 @default.
- W160860520 hasConcept C144133560 @default.
- W160860520 hasConcept C162853370 @default.
- W160860520 hasConcept C172886114 @default.
- W160860520 hasConcept C17744445 @default.
- W160860520 hasConcept C199539241 @default.
- W160860520 hasConcept C2777351106 @default.
- W160860520 hasConcept C2778137410 @default.
- W160860520 hasConcept C41895202 @default.
- W160860520 hasConcept C536005652 @default.
- W160860520 hasConcept C94625758 @default.
- W160860520 hasConceptScore W160860520C138885662 @default.
- W160860520 hasConceptScore W160860520C144133560 @default.
- W160860520 hasConceptScore W160860520C162853370 @default.
- W160860520 hasConceptScore W160860520C172886114 @default.
- W160860520 hasConceptScore W160860520C17744445 @default.
- W160860520 hasConceptScore W160860520C199539241 @default.
- W160860520 hasConceptScore W160860520C2777351106 @default.
- W160860520 hasConceptScore W160860520C2778137410 @default.
- W160860520 hasConceptScore W160860520C41895202 @default.
- W160860520 hasConceptScore W160860520C536005652 @default.
- W160860520 hasConceptScore W160860520C94625758 @default.
- W160860520 hasLocation W1608605201 @default.
- W160860520 hasLocation W1608605202 @default.
- W160860520 hasOpenAccess W160860520 @default.
- W160860520 hasPrimaryLocation W1608605201 @default.
- W160860520 hasRelatedWork W1551585543 @default.
- W160860520 hasRelatedWork W162780541 @default.
- W160860520 hasRelatedWork W1977515191 @default.
- W160860520 hasRelatedWork W1982701328 @default.
- W160860520 hasRelatedWork W2001835026 @default.
- W160860520 hasRelatedWork W2033280173 @default.
- W160860520 hasRelatedWork W2064360772 @default.
- W160860520 hasRelatedWork W2096364728 @default.
- W160860520 hasRelatedWork W2118690584 @default.
- W160860520 hasRelatedWork W2133668299 @default.
- W160860520 hasRelatedWork W2505880402 @default.
- W160860520 hasRelatedWork W2507588799 @default.
- W160860520 hasRelatedWork W3193394142 @default.
- W160860520 hasRelatedWork W3202419999 @default.
- W160860520 hasRelatedWork W3203190984 @default.
- W160860520 hasRelatedWork W3204988344 @default.
- W160860520 hasRelatedWork W612315780 @default.
- W160860520 hasRelatedWork W176774062 @default.
- W160860520 hasRelatedWork W2750840840 @default.
- W160860520 hasRelatedWork W3108648563 @default.
- W160860520 isParatext "false" @default.
- W160860520 isRetracted "false" @default.
- W160860520 magId "160860520" @default.
- W160860520 workType "article" @default.