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• W161013271 abstract "Increasing cycling for transportation has been shown to be instrumental in addressing current health, transportation, mobility, and environmental sustainability issues. The Recreate Your Commute project is a social marketing campaign comprised of a series of twenty-two interpretive signs and a website designed to promote the use of cycling for transportation and safe road sharing. Based on the Theory of Planned Behavior (TPB), it addresses the cultural and personal beliefs and barriers that hinder participation and decrease safety. A pilot of the signs suggests the application of the TPB to interpretation is an effective means of influencing beliefs, and therefore behavior. While more research is needed, this project demonstrates a means to encourage engagement and promote behavior change (i.e., decrease vandalism, increase the use of Leave No Trace principles). This has important implications in the fields of natural resource management and recreation. 1. 1.0 Introduction Professionals in recreation and park management are often challenged by the need to influence behavior and encourage engagement. Examples include increasing visitors’ use of Leave No Trace principles, decreasing vandalism, increasing program participation, and facilitating the adoption of healthier lifestyles or environmental stewardship. The Theory of Planned Behavior (TPB) provides a framework to better understand the factors involved with behavior, thereby serving as a means to formulate more effective interventions (Fishbein, 2008). One application is its utility to enhance the effectiveness of issue-based interpretation. The question of how to generate behavior change is critical given the vital role of recreation in addressing a variety of current issues including obesity, the effects of what Louv (2008) has termed nature-deficit disorder, and environmental degradation. For example, increasing utilitarian cycling has been shown to be instrumental in improving health, sustainability (e.g., environmental and economic), and transportation problems. While a significant modal shift has already been realized in many European nations, the U.S. lacks a tradition of utilitarian cycling (Pucher, Komanoff, & Schimek, 1999). Realizing a significant increase in cycling for transportation requires cultural change (Gaterslaben & Appleton, 2006; Pucher et al., 1999) and is dependent on numerous, complex, interrelated variables across cultural, political, and physical realms. The Recreate Your Commute project is a research based, social marketing campaign designed to promote awareness of cycling as a desirable and feasible means of transportation, aid in the reduction of barriers to participation, and promote safe road sharing by motorists and cyclists. It also provides an example of how the TPB can be utilized to enhance the effectiveness of behavior change efforts." @default.
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• W161013271 date "2011-01-01" @default.
• W161013271 modified "2023-09-27" @default.
• W161013271 title "Recreate Your Commute: An Application of the Theory of Planned Behavior on Cycling as Transportation" @default.
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