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- W161133642 abstract "Specific examples of businesses that have recently faced a social-media-generated brand crisis are discussed in this chapter. Each company faced difficult challenges, perhaps compounded by an initial inadequate and delayed response. Other companies can draw example from the poor crisis management strategy each company employed. The effects of such a crisis on brand image are long term and not easily forgotten by consumers." @default.
- W161133642 created "2016-06-24" @default.
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- W161133642 date "2013-01-01" @default.
- W161133642 modified "2023-09-25" @default.
- W161133642 title "Examples of Internet-Based Incidents" @default.
- W161133642 doi "https://doi.org/10.1016/b978-0-12-411587-3.00002-8" @default.
- W161133642 hasPublicationYear "2013" @default.
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