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- W162296909 abstract "Low-income urban areas have long been shunned by growth-oriented businesses. Not any longer. Current thinking sees these neighborhoods as a land of golden opportunity for companies that are willing to compete aggressively for siz? able spending capability of com? munity residents. It is estimated that 7.7 million households in inner cities possess over $85 bil? lion per year in retail spending power.1 This amounts to nearly 7 percent of total retail spending in United States.2 Because these markets traditionally have been underserved, advocates tout inner city as the last frontier of U.S. retailing.3 The market potential of inner city neighborhoods seems to have been recognized by members of franchise industry. In 1996 Burger King Corporation announced that it would join with franchisee superstar La-Van Hawkins to open 125 franchised restaurants in inner-city neighborhoods over next several years.4 In 1997 AFC Enterprises announced sale of 100 company-owned Churchs Chicken units to an African-American-owned fran?" @default.
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- W162296909 date "2016-01-01" @default.
- W162296909 modified "2023-09-23" @default.
- W162296909 title "Prospecting the Last Frontier: Legal Considerations for Franchisors Expanding into Inner Cities" @default.
- W162296909 hasPublicationYear "2016" @default.
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