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- W1630557456 abstract "This paper advances the debate concerning the future of market research by presenting nine new rules to guide thought and action in a period of transition. These become the market researcher's manifesto for change. First, they describe the new marketplace emerging as we shift from a production-driven to a consumption-led economy. In response, marketers have shifted their focus of activity from completing transactions to building relationships. This context then provides the background for discussion about the role of the market researcher." @default.
- W1630557456 created "2016-06-24" @default.
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- W1630557456 date "2003-07-01" @default.
- W1630557456 modified "2023-09-27" @default.
- W1630557456 title "The Marketer Researcher's Manifesto" @default.
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- W1630557456 doi "https://doi.org/10.1177/147078530304500407" @default.
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