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- W163227254 abstract "It is recognised that an organization's corporate reputation is affected by the actions of every business unit, department and employee that comes into contact with another stakeholder. However, the means by which employees can be directed or encouraged to live the is an area which has received relatively limited coverage. This article explores the management actions that are required if employees are to support and enhance the organization's corporate reputation. The study illustrates the pivotal role of staff in the corporate reputation management process and presents ways through which organizations can encourage commitment, enthusiasm and consistent staff behaviour in delivering the brand values." @default.
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- W163227254 date "2001-01-01" @default.
- W163227254 modified "2023-09-23" @default.
- W163227254 title "Corporate reputation management: living the brand"/Корпоративное управление репутацией: жизнь бренда" @default.
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