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- W1633672308 abstract "The success of Thailand's 1985 malaria education cassette tapes project motivated the Highland Development Program to produce tapes in 6 tribal languages on family planning, maternal and child health, nutrition, and disease prevention. Staff produced tapes using a drama or radio magazine format as a series of short features with music and sound effects. Scriptwriters consulted villagers, broadcasting professionals, research workers, and health officials to tailor messages to the various hill tribes. They tried to avoid conflict between traditional and modern concepts and to minimize distrust of government services. The scriptwriters used basically short, grammatically simple sentences, and colloquial Thai to simplify translation. The staff tried to recruit literate, adult, native speakers of the target languages with some experience in health education in their own languages. Obstacles encountered with translation included some languages used an uncommon alphabet or translators did not know their own alphabet. The program backtranslated the scripts to assure the accuracy of the messages and the appropriateness of the words used. Backtranslation revealed deficiencies in the translated messages. Altering the meaning of technical terms tended to be simple mistakes, words with multiple meanings, and exaggeration of problems and/or solutions. Translators also sometimes failed to adapt cultural ideas to those of their tribes. For example, some persons translated all possible misconceptions about a disease yet the tribes did not have all the misconceptions. As of early 1992, recording, pretesting, distribution, and follow up had not yet taken place. The staff should meet with a recording studio to coordinate production including technicians and translators identifying means to communicate. Staff should be aware of signs of poor translation which they may have missed earlier and surfaces during recording. Pretesting should occur among literate and illiterate members of target ethnic groups. Field officers should watch how villagers react after hearing the tape." @default.
- W1633672308 created "2016-06-24" @default.
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- W1633672308 date "1992-01-01" @default.
- W1633672308 modified "2023-09-25" @default.
- W1633672308 title "Multilingual health education tapes project." @default.
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