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- W163861555 abstract "This article examines a previously unstudied aspect of the 1919 Black Sox scandal: how Major League Baseball executives' desire to present the game as the national pastime, and the impact of the sporting press in helping to shape this image, influenced their crisis communications strategy, including appointing a commissioner and developing a press office. This study suggests the scandal's impact on baseball's image had more to do with the development of the baseball industry's first press office than did economic factors; that is, baseball officials implemented a press office for ideological rather than functional reasons. Although organizations often suggest they institute public relations to present the industry's voice in the marketplace of ideas, baseball industry leaders wanted to regain sports writer approval and acquiescence in order to maintain the game's status as the national pastime." @default.
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- W163861555 date "2001-10-01" @default.
- W163861555 modified "2023-10-14" @default.
- W163861555 title "Saving the National Pastime's Image" @default.
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- W163861555 doi "https://doi.org/10.1080/00947679.2001.12062577" @default.
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