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- W1638717845 abstract "This paper highlights the service marketing strategies in various segments. It focuses on differences of physical goods and services, reasons for the growth of service sector. The paper describes traditional elements and Indian service sectors." @default.
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- W1638717845 date "2014-01-01" @default.
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- W1638717845 title "SERVICE MARKETING STRATEGIES IN PRESENT ERA OF GLOBALIZATION" @default.
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