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- W1639009293 abstract "As the instability in the South China Sea rages on, Pyongyang defies the United Nations (UN), China chastises its enfant terrible protege, South Korea instigates an emergency UN session on the subject, other events have taken the world by storm. “Oppan Gangnam style”, which translates into 'I live Gangnam Style, is a pop sensation by an artist named PSY (real name Park Jae-Sang) making fun of the extravagant lifestyle of the residents of Gangnam (a Seoul neighbourhood where he was raised). Apart from going viral on the Internet, television, technology platforms (robotics, apps and video games); sports (association football, Cricket, national football League); parodies and reaction videos (in China, Europe, the Middle East, US); flashmobs and folk culture (in France, Italy) and politics (UK royalty and Cabinet, US presidency, UN Secretariat), the music video has also been shared by celebrities including Hollywood actor Tom Cruise. The signature move in Gangnam Style has been described as the “invisible horse dance because it mimics a bouncing/riding movement with hand gestures of alternating holding reins and lassoing.” This exploratory paper attempts to conceptualise the man (PSY) and his music (Oppan Gangnam Style) in the light of four streams of literature – entrepreneurship; place marketing; pop culture; and multicultural marketing." @default.
- W1639009293 created "2016-06-24" @default.
- W1639009293 creator A5041078873 @default.
- W1639009293 date "2013-11-29" @default.
- W1639009293 modified "2023-09-25" @default.
- W1639009293 title "This is No Horseplay – Oppan Gangnam Style! Pop Sensation, Rebel Music or Hidden Nationalist Agenda?" @default.
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- W1639009293 hasPublicationYear "2013" @default.
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