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- W163905898 abstract "When designing content for a market of one, creating an effective message is predicated on a deep and thorough understanding of each customer. Websites today often collect huge amounts of information that can help make this possible. While some of this is utilized in current recommendation system implementations, today’s information systems have the potential to go beyond product recommendation, and expand the level of customization to all aspects of site presentation and interface design. This study proposes a theory of online customization that is grounded in recent literature from marketing and psychology in the areas of problem solving and information presentation. Using this literature as a guide, we examine ways to individually customize online content in such a way as to create engagement and increased satisfaction. This personalization is shown to increase feelings of enjoyment and produce a myriad of benefits for electronic retailers." @default.
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- W163905898 date "2011-01-01" @default.
- W163905898 modified "2023-09-26" @default.
- W163905898 title "Regulatory Value from Cognitive Engagement in Electronic Commerce" @default.
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