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- W163979423 abstract "This article reviews theoretical research on e-communication behavior, identifying two main types of theories – technological and social. This review provides the rationale for developing a new theory, based on Darwin’s theory of evolution, that is neither technological nor social. Three theoretical principles are developed from evolution theory: media naturalness, innate schema similarity, and learned schema variety. The article concludes by illustrating how the theoretical principles can be used as a basis for developing a simple predictive model in the context of an online broker." @default.
- W163979423 created "2016-06-24" @default.
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- W163979423 date "2001-01-01" @default.
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- W163979423 title "The Ape that Used E-Mail: Understanding E-Communication Behavior Through Evolution Theory" @default.
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- W163979423 doi "https://doi.org/10.17705/1cais.00503" @default.
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