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• W1640103242 abstract "In recent years, the competition for shelf space has intensified, as more products now compete for a retail space that has remained roughly constant. In this paper, we analyze the dynamics of this competition in a multi-supplier retail point. Assuming that sales are shelf space dependent, we consider a retailer that optimizes its shelf space allocation among different products based on their sales level and profit margins. In this context, product manufacturers set their wholesale prices so as to obtain larger shelf space allocations but at the same time keep margins as high as possible. We analyze the equilibrium situation in the supply chain, and find that generally the retailer's and the suppliers' incentives are misaligned, resulting in suboptimal retail prices and shelf space allocations. We however find that the inefficiencies induced by suboptimal shelf space allocation decisions are small relative to those induced by suboptimal pricing decisions." @default.
• W1640103242 created "2016-06-24" @default.
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• W1640103242 date "2011-01-01" @default.
• W1640103242 modified "2023-10-18" @default.
• W1640103242 title "Competing for Shelf Space" @default.
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• W1640103242 doi "https://doi.org/10.1111/j.1937-5956.2010.01126.x" @default.
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