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- W165208104 abstract "The debate on global competition has given little attention to service industries. Service industry characteristics such as close local control and high personal service content, made them unsuitable candidates for global strategy. This paper addresses the changing nature of international competition in the service industries. It is argued that a combination of structural, market and technological changes has provided a major shift in the potential for globalisation as a competitive strategy available to, and appropriate for, service industries. It also reviews the sources of competitive advantage specific to large international service firms from economies of scope." @default.
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- W165208104 date "1991-01-01" @default.
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- W165208104 title "SWP M/91 THE GLOBALISATION OF SERVICE INDUSTRIES" @default.
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