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- W165319459 abstract "Abstract : An approach to improving sailor morale and retention is for the Navy to develop a more personal relationship with each of its sailors, utilizing advances in information technology. Customer Relationship Management (CRM) is a concept that has personalized the marketing process over the Internet. An even newer concept, Employee Relationship Management (ERM), seeks to turn the lessons learned from CRM inwards to a company's own employees, not to sell them something but to develop a closer, more personalized relationship with them. This talk will describe a study that explored the idea of ERM within the Navy, resulting in Sailor Relationship Management (SRM.) The work included focus group interviews that led to the development of a survey instrument that was then used to determine what kinds of personalized information would be most attractive to sailors deployed at sea." @default.
- W165319459 created "2016-06-24" @default.
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- W165319459 date "2002-08-16" @default.
- W165319459 modified "2023-09-28" @default.
- W165319459 title "Sailor Relationship Management: The Use of Customer Relationship Management in Sailor Morale and Retention" @default.
- W165319459 doi "https://doi.org/10.21236/ada405493" @default.
- W165319459 hasPublicationYear "2002" @default.
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