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• W166375101 abstract "Online finding aids, internet search tools, and increased access to the World Wide Web have greatly changed how patrons find archival collections. Through analyzing eighteen months of access data collected via web analytics tools, this article examines how patrons discover archival materials. Contrasts are drawn between access from library catalogs and from online search engines, with the latter outweighing the former by an overwhelming margin, and argues whether archival description practices should change accordingly. The past decade brought a revolution in intellectual access to archival collections through the emergence of the online finding aid. These tools, created in a multiplicity of formats (EAD, HTML, PDF, and others), have made it possible for researchers anywhere to use an Internet connection to find materials in archives. Since archivists first introduced this genre of digital documents to support unmediated discovery, they have been accompanied by questions about their use and usability. Tools exist to measure access counts and the pathways followed to these finding aids, but to date very little has been published to show whether these tools are being used for this purpose, or what the results are if they are being used. This article will examine the experience of one repository, Manuscripts, Archives, and Special Collections (MASC) at the Washington State University Libraries, in collecting and analyzing data about the use of online finding aids. By 2008, MASC had well over eight hundred HTML finding aids online but no real numeric data 1 O'English: Applying Web Analytics to Online Finding Aids Published by DigitalCommons@USU, 2011 either on how often they were being accessed or on how they were found. In an effort to gather this data, MASC staff placed code from Google Analytics, a statisticsgathering Web service, on each finding aid webpage, as well as on other local gateway and digital collections pages. The intent was to explore the paths patrons follow to finding aids with the hope of improving access, as well as gaining patron-derived information that would help establish priorities for processing collections from the repository backlog and to determine which processed collections might benefit from further attention. The results of the statistical analysis provide useful data on where and how MASC users access our finding aids. Prior to the age of digital finding aids, their paper predecessors were found through various methods, which were generally predictable and well-defined, including online and analog library catalogs, published listings, and mediation by archives staff in person or by telephone. As the digital age emerged, many archives channeled substantial resources into major conversion projects, digitizing finding aids and often creating access to them through existing or new MARC records in online library catalogs. Digital search tools have become increasingly powerful and widespread, and social media have emerged as another path to online finding aids. Archivists with quantitative and qualitative data about the use of online finding aids can make better-informed decisions about the most effective ways to support discovery. The findings in this study suggest that it may again be time to change focus, shifting resources away from catalogs and toward the finding aids themselves." @default.
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• W166375101 date "2011-05-01" @default.
• W166375101 modified "2023-09-24" @default.
• W166375101 title "Applying Web Analytics to Online Finding Aids: Page Views, Pathways, and Learning about Users" @default.
• W166375101 doi "https://doi.org/10.26077/3411-724a" @default.
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