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• W1670568676 abstract "Policy narratives are pervasive in the policy arena with interest group letters, speeches, and media reports. The role policy narratives play is becoming increasingly important in policy sciences research. The central question addressed here concerns what effect policy narratives have on public opinion. To measure this, we use a quasi‐experimental design with 194 students and a controversial issue in Yellowstone National Park. Respondents took a pretest for baseline opinion data. The treatment was one of two media accounts that reflect divergent advocacy coalitions, followed by a posttest. Results indicate that media policy narratives are influential on public opinion in two ways. First, they “preach to the choir” when read by audiences with similar opinions; the result is a significant strengthening of congruent reader opinions. Second, they “convert” when read by audiences with divergent opinions; the result is a significant strengthening of opinion in the opposite direction of previously held opinions. Las narrativas políticas se encuentran presentes en el ambiente político con cartas de grupos de cabildeo, discursos y reportes en los medios. El papel de las narrativas políticas está tomando una mayor importancia en la investigación de las políticas públicas. El tema central de este artículo es el efecto de las narrativas políticas sobre la opinión pública. Para medir esto usamos un diseño cuasi experimental con 194 estudiantes y un tema controversial en el Parque Nacional de Yellowstone. Los participantes tomaron un test inicial usado como referencia base. La información se presentó en una de dos condiciones que reflejaban grupos de intereses divergentes, seguida por una segunda encuesta. Los resultados indican que las narrativas políticas de los medios influyen en dos formas. Primero, éstas “predican a los convertidos” cuando son leídas por audiencias con opiniones similares, resultando en un reforzamiento significativo de opiniones congruentes. Segundo, éstas “ convierten” a lectores con puntos de vista diferentes; el resultado es un cambio de opinión significativo en la dirección opuesta a las opiniones sostenidas previamente." @default.
• W1670568676 created "2016-06-24" @default.
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• W1670568676 date "2011-05-26" @default.
• W1670568676 modified "2023-10-16" @default.
• W1670568676 title "Narrative Policy Framework: The Influence of Media Policy Narratives on Public Opinion" @default.
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• W1670568676 doi "https://doi.org/10.1111/j.1747-1346.2011.00295.x" @default.
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