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- W1673054098 abstract "The last several years saw the rise of CRM as an important business approach. Rather than market to a mass of people or firms, market to each customer individually. In this one-to-one approach, information about a customer is used to frame offers that are more likely to be accepted. This approach is made possible by advances in information technology. This article deals with processof preparation and implementation of CRM in the company. This process consists of four basic stages, which interact with each other. Content of individual stages is specified in an article step by step." @default.
- W1673054098 created "2016-06-24" @default.
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- W1673054098 date "2008-05-10" @default.
- W1673054098 modified "2023-09-27" @default.
- W1673054098 title "THE PROCESS OF PREPARATION AND IMPLEMENTATION OF CRM IN THE COMPANY" @default.
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