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- W1673737118 abstract "Cognitive biases are pervasive thinking habits of an individual that are likely to lead to errors in reasoning. These biases are mental errors caused by simplified information processing strategies. It faciltates the mental mistakes of investors’ while interpreting on the information. It is essential to identify the cognitive behaviour of the investors to act rationally. Recent studies provide evidence that cognitive bias influences investor behaviour. Cognitive factors such as Framing, Hindsight, Cognitive dissonance, Conservatism, Representativeness and Confirmation bias with regard to investor behaviour are identified for the purpose of the study and also its interface with demographic profile. The survey was conducted among 150 equity investors and the data was collected through a specially designed questionnaire. Statistical analysis of the data reveals that the influence of cognitive bias on the investor behaviour significantly differs with the demographic variables viz, Gender, Age, Occupation and Income. The findings evidences that Framing, Hindsight and Confirmation bias highly influences investor behaviour. The influence of Cognitive factors such as Framing and Conservatism bias vary with Gender of the respondents, Representativeness bias differ with Age group and Income of the respondents. Influence of Framing and Representativeness bias vary with the Occupation of the respondents. Key words: Behavioural Finance, Demographic factors, Cognitive bias, Investor behaviour" @default.
- W1673737118 created "2016-06-24" @default.
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- W1673737118 date "2015-07-31" @default.
- W1673737118 modified "2023-09-24" @default.
- W1673737118 title "DOES THE INFLUENCE OF COGNITIVE BIAS ON INVESTOR BEHAVIOUR DIFFER WITH DEMOGRAPHIC PROFILE? AN EMPIRICAL STUDY" @default.
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