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- W1675768584 abstract "Arts impact evaluation is the subject of widespread criticism, ranging from a detailed critique of methodology to a wholesale rejection of the very purpose of the endeavour. In particular, it is often identified that audience evaluations are almost always positive. Yet whatever the critique, arts impact evaluation is becoming more and not less prevalent as a condition of public and philanthropic funding. This article explores both the methodological and conceptual problems that contribute to the perceived positive character of social impact research, in two parts: (1) an investigation of the critical literature on audience evaluation, particularly in relation to the argument that evaluation is inevitably positive and as such leads to a confusion between the goals of evaluation and arts advocacy; (2) a reflection on our practices as audience researchers in the performing arts and the practical factors that contribute to the dominance of the positive in audience evaluation." @default.
- W1675768584 created "2016-06-24" @default.
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- W1675768584 date "2015-05-01" @default.
- W1675768584 modified "2023-09-23" @default.
- W1675768584 title "A virtuous circle: the positive evaluation phenomenon in arts audience research" @default.
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