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- W167905322 abstract "5 Introduction 6 Rationale 8 Literature Review 9 Mediated Voyeurism 10 The Social Needs and Motivations of Facebook Voyeurs 14 -Social Comparison and Social Identity 15 -Surveillance 17 -Uncertainty Reduction (UR) 17 -Uses & Gratifications (U&G) 18 Method 20 Survey Development and Procedures 20 Participants 20 Measures 20 Results 22 Discussion 24 Conclusion 27 References 29 Appendices 36 A. Letter to Participants 36 B. Online Survey 37 C. Charts 41 MEDIATED VOYEURISM ON SNS 5 MEDIATED VOYEURISM ON SOCIAL NETWORKING SITES: THE POSSIBLE SOCIAL NEEDS AND POTENTIAL MOTIVATIONS OF THE VOYEURS ON FACEBOOK Name: Pin Ju Su Department: Communication College: Liberal Arts Degree: Master of Science in Communication & Media Technologies Term Degree Awarded: Spring Quarter 2012 (20113) Abstract Previous studies on social networking sites have failed to comprehensively address the mediated voyeurism in the Internet. The features of Facebook enable millions to follow their friends, which can contribute to mediated voyeurism online. The purpose of this study is to explain the voyeuristic tendencies of Facebook users. An online survey was used to obtain self-reported levels of voyeuristic tendencies and both the social needs (social comparison and social identity) and motivations (surveillance, uncertainty reduction, and uses and gratifications) of Facebook users. Findings suggest that the voyeuristic tendencies on Facebook were positively related to the aforementioned social needs and motivations." @default.
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- W167905322 date "2012-01-01" @default.
- W167905322 modified "2023-09-27" @default.
- W167905322 title "Mediated Voyeurism on Social Networking Sites: The Possible Social Needs and Potential Motivations of the Voyeurs on Facebook" @default.
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