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- W1679962008 abstract "Surabaya adalah kota terbesar kedua di Indonesia dengan pertumbuhan industri yang sangat pesat, terutama di bidang hospitality . Meraih loyalitas konsumen dan mempertahankannya adalah hal yang penting bagi hotel-hotel di Surabaya. Penelitian ini dimaksudkan untuk mengetahui sejauh mana pengaruh functional attributes association, non-functional attributes , dan corporate ability , yang merupakan dimensi dari brand association , terhadap brand loyalty . Penelitian dilaksanakan secara kuantitatif, dengan jumlah responden sebanyak 135 responden. Teknik pengambilan data dilakukan dengan non-probability sampling , teknik purposive sampling . Metode pengolahan data dilakukan dengan menggunakan validitas, reliabilitas, analisa statistik deskriptif, dan uji asumsi klasik. Sedangkan metode analisis data yang dipakai adalah analisa regresi linear berganda, uji F dan uji t. Dari hasil penelitian diketahui bahwa functional attributes association , non-functional attributes , dan corporate ability berpengaruh terhadap brand loyalty Java Paragon Hotel and Residences. Dan variabel corporate ability association adalah variabel yang paling berpengaruh terhadap brand loyalty ." @default.
- W1679962008 created "2016-06-24" @default.
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- W1679962008 date "2013-07-10" @default.
- W1679962008 modified "2023-09-26" @default.
- W1679962008 title "Pengaruh Functional Attributes, Non-functional Attributes, Dan Corporate Ability Association Terhadap Brand Loyalty Java Paragon Hotel and Residences" @default.
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