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- W168210250 abstract "Preface Introduction The Paradigm Shift to Publishing in the Information Age Information, The Information Age, and the New Meta-Industry Rethinking Publishing: The Paradigm Shift The 7M's of Publishing Material and Modes The Material Essence Modes of Communication Media and Means The Media Matrix: Modes and Means The Media: Profiles and Attributes The Media: Life Cycles and the Dynamic Equilibrium Markets Market Environments: Common Characteristics and Trends The Media Universe: Profiling the Markets Marketing Tasks Management and Money Strategic Vision and Integrative Management Maximizing Return: Organizational Strategy and Structure Maximizing Return: The Intellectual Property Management Program Conclusion The Digital Enterprise and the Paradigm of Promise Index" @default.
- W168210250 created "2016-06-24" @default.
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- W168210250 date "1994-01-01" @default.
- W168210250 modified "2023-09-27" @default.
- W168210250 title "Publishing in the Information Age: A New Management Framework for the Digital Era" @default.
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