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• W1684598588 abstract "Resume : Cet article propose d’etudier les images de mode d’un echantillon caracteristique de la presse magazine feminine francaise. Mobilisant la methode de la semiologie des indices pour analyser un corpus de mises en scene photographiques du corps feminin et de la mode, cette etude instruit la question de nouvelles fonctions accordees au processus de stereotypage. S’appuyant sur le postulat d’un contrat de lecture partage par les instances enonciatrice et receptrice du message mediatique, cette analyse montre que le stereotype de genre peut se voir prescrit, jusqu’a proposer une caricature du feminin, a des lectrices alors identifiees en tant que co-productrices du discours mediatique. Demontrant a la fois la co-existence d’une pluralite de representations du genre au sein de ces images, ainsi que leur variabilite, ce travail propose le concept de mascarade strategique pour apprehender de possibles nouvelles fonctions du stereotype mediatique de genre. Mots-cles : stereotype, presse feminine, image, semiologie, parades de genre, mascarade *** Abstract: This article proposes to study the fashion pictures within a representative sample of French women magazines. Based on the method of “semiologie des indices”, used to analyze a corpus of woman’s body and fashion staged, this paper addresses the issue of new functions granted to the stereotyping process. Starting to the assumption of a contract between audience and media, this analysis shows that the gender stereotype may be prescribed, up to a caricature of the womanhood, to the female readers identified as co-producers of the media discourse. Demonstrating both the co-existence of a plurality of gender representations in its pictures and their variability, this work proposes the concept of strategic masquerade to apprehend the possible new functions for the process of gender stereotyping in media. Keywords: stereotype, women’s magazine, image, semiology, gender parading, masquerade" @default.
• W1684598588 created "2016-06-24" @default.
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• W1684598588 date "2014-12-22" @default.
• W1684598588 modified "2023-09-23" @default.
• W1684598588 title "Fashion pictures and women pictures in French women magazine. Normatives parades or strategic masquerade" @default.
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