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- W1687942011 abstract "The downturn in the global economy has had a profound impact on marketers that have attempted to maintain their viability in hopes of capitalizing upon the inevitable recovery. While much of the press’s focus has been directed towards the automotive and banking industries, the reality is that only a handful of industries have been able to escape the wrath of the current economic quagmire. The sports marketing industry is no exception. There are two broad thrusts in the sports marketing industry: the marketing of sports products and marketing through sports. The following discussion identifies the response of marketers in each category to the pressures exerted on them by the ongoing economic downturn and implications for some stakeholders." @default.
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- W1687942011 date "2009-01-01" @default.
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- W1687942011 title "Sports marketing in an economic quagmire" @default.
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