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- W1692093721 abstract "Today it is common to find in certain kinds of literature, concepts such misconceptions about marketing, reaching the point of ignoring as management approach and try to reduce its prestige through assessments on did not really do justice to the benefits derived from their use. This discussion is intended to demonstrate that the scope of Marketing goes beyond the commercial sphere or profit, including by examining basic four categories in the light of its market-related basic, market segmentation and marketing mix. It is intended then, lay the foundations of a theoretical approach that highlights the main contributions and benefits in carrying out activities in areas of management other than commercial." @default.
- W1692093721 created "2016-06-24" @default.
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- W1692093721 date "2007-11-05" @default.
- W1692093721 modified "2023-09-26" @default.
- W1692093721 title "The Marketing and its Application in Non-Profit Areas" @default.
- W1692093721 hasPublicationYear "2007" @default.
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