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- W1693497614 abstract "I believe that vision, image and identity, brand and positioning are all parts of repositioning process. When repositioning, company has to decide if it is going to compete with same attributes as before or if company is entering totally new competitive domain with new dimensions. Fleur de Sante has changed its identity and chose which parts of it to point out; history, brand and natural ingredients in order of creating new picture in customers minds. Their identity is thought trough carefully but not all parts of positioning are fulfilled as I recommend in my RESTART repositioning process." @default.
- W1693497614 created "2016-06-24" @default.
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- W1693497614 date "2004-01-01" @default.
- W1693497614 modified "2023-09-26" @default.
- W1693497614 title "Brand - how to reposition a brand" @default.
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