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- W170646965 abstract "The public relations field advances constantly. The Internet and invention of online social networking has caused public relations practitioners to drastically change their ways. Now practitioners must learn to incorporate these new public relations strategies with traditional strategies to be successful in their field. The prevailing sites in online social networking are Facebook and Twitter. When practitioners integrate social networking to their arsenal of tools in the correct way, especially in the winery industry, the result may be exceptional." @default.
- W170646965 created "2016-06-24" @default.
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- W170646965 date "2011-01-01" @default.
- W170646965 modified "2023-09-27" @default.
- W170646965 title "Public Relations in the California Wine Industry: Improving social media use focusing on Facebook and Twitter" @default.
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