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• W170709052 abstract "After a period of academic interest in popular-culture studies at the end of the last century, interest in popular culture has diminished over the last years, or at least so it seems in the Western academic world. In the Ecuadorian community of architects and intellectuals, the matter is more alive than ever. Due to massive transnational migration, culture is undergoing noticeable changes. In this paper I discuss local interpretations of globalization in residential architecture in the province of Azuay, in southern Ecuador. I take the professional debate about architectural changes as a starting point for a reflection on academic theories about popular architecture, and their usefulness for understanding recent developments. Since the beginning of the wave of transnational migration, that started in Azuay in the 1970s, new architectural expressions have altered cityscapes and landscapes. Whereas builders – principally transnational migrants – try to express an aspired-to social status and a cosmopolitan lifestyle in extravagant villas, established architects criticize the new architecture for breaking with local traditions. Over the last years, established professionals experienced a decrease in their monopoly on the design of the built environment, while non-established professionals have increasingly become involved in the process of making extravagant houses for ambitious clients in suburban areas. The established architects consider the new villas to be demonstrations of bad taste, built by peasants and lower-class citizens who do not know the appropriate styles. But due to the involvement of colleagues and the unclear status of the new architectural styles, it is a sensitive issue, not to be talked about openly. Similar cases of contested architectural styles have been described in the literature. The cases illustrate the general difficulty of coping with stylistic changes and the social changes they represent. More importantly, they also demonstrate that academic thinking about architecture does not offer apt analytical tools to interpret those changes. As academic thinking is still based on a dichotomy between professional high-style and laymen’s vernacular architecture, the dichotomy excludes other categories. I suggest that we reassess the roles professionals play in the development of popular architectural styles, in order to define more flexible classifications of architectural categories. With this text, I also want to stress that attention has to be shifted away from metropolises and toward intermediate and so-called peripheral cities and their surroundings, in order to analyze the impacts of globalization in lesser-known parts of the urbanized world." @default.
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• W170709052 date "2005-10-14" @default.
• W170709052 modified "2023-09-25" @default.
• W170709052 title "Bad taste in architecture. Discussion of the popular in residential architecture in southern Ecuador." @default.
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