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- W170841813 abstract "Fantasy sports have recently emerged as a popular form of sport consumption. Previous research has investigated the concept of fantasy sport involvement and fans loyally, however little research exists on the effects these variables have on each other. The focus of this research is to identify the effects fantasy sport participation has on fan loyalty and consumption. A survey collected primary data which went through a Pearson correlation. It was found that fantasy sport participation increased consumption of the sport product. It was also found that fantasy sport participants are more loyal to their favorite team than their fantasy teams. Document Type Undergraduate Project Professor's Name Emily Dane-Staples Subject Categories Sports Management This undergraduate project is available at Fisher Digital Publications: http://fisherpub.sjfc.edu/sport_undergrad/50 Running Head: FANTASY SPORT PARTICIPATION 1 How Fantasy Sport Participation Affects Fan Loyalty Michael Flanigan St. John Fisher College FANTASY SPORT PARTICIPATION 2" @default.
- W170841813 created "2016-06-24" @default.
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- W170841813 date "2014-01-01" @default.
- W170841813 modified "2023-09-27" @default.
- W170841813 title "How Fantasy Sport Participation Affects Fan Loyalty" @default.
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