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- W171336554 abstract "Both aggressive marketing practices and lively consumer markets have had a long history.Early luxury markets are particularly worthy of investigation because they set a general pattern for broader markets in later years.This paper analyzes the American silver market between 1750 and 1800. After first defining silver as a product class and briefly showing how it was marketed, the paper describes the market in terms of relevant geographic and demographic characteristics.The paper then segments the market with appropriate end uses and product benefits.The concluding section summarizes the findings and offers questions for further research." @default.
- W171336554 created "2016-06-24" @default.
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- W171336554 date "2014-10-14" @default.
- W171336554 modified "2023-09-27" @default.
- W171336554 title "Consumer Research in Retrospect: An Analysis of the American Silver Market, 1750–1800" @default.
- W171336554 cites W2045350888 @default.
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- W171336554 doi "https://doi.org/10.1007/978-3-319-11101-8_4" @default.
- W171336554 hasPublicationYear "2014" @default.
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