Matches in SemOpenAlex for { <https://semopenalex.org/work/W171541788> ?p ?o ?g. }
Showing items 1 to 95 of
95
with 100 items per page.
- W171541788 abstract "Global consumer spending trends indicate a growth in the popularity of premium products. Organisations with traditional consumer commodity products are faced with the challenge of how to profit from this trend through successfully delivering premium products to the consumer. The objective of the research was to develop a method to enable organisations to conceptualise and employ product differentiation to augment the brand building process for an existing consumer commodity product. The research was conducted at South African Breweries Ltd with beer as the consumer commodity product under review. A two phase qualitative research paradigm was used to address the research. Data collection comprised a combination of 5 technical focus groups, a technical expert discussion forum and 9 marketing and technical semi-structured interviews. Content analysis was then used to identify the key patterns or themes which emerged. The research established that the continued commoditisation of the local beer industry is as a result of several contributing factors not only related to product differentiation limitations. To ensure successful brand building of a consumer commodity product, an overall method is proposed which considers both product differentiation and the key organisation, industry and product category drivers." @default.
- W171541788 created "2016-06-24" @default.
- W171541788 creator A5087907641 @default.
- W171541788 date "2010-06-22" @default.
- W171541788 modified "2023-09-26" @default.
- W171541788 title "Enhansing the brand building process for consumer commodity products through marketing and technical collaboration" @default.
- W171541788 cites W131134676 @default.
- W171541788 cites W1501900410 @default.
- W171541788 cites W1503491999 @default.
- W171541788 cites W1590154464 @default.
- W171541788 cites W2006873532 @default.
- W171541788 cites W2040374107 @default.
- W171541788 cites W2053107404 @default.
- W171541788 cites W2059329554 @default.
- W171541788 cites W2070702247 @default.
- W171541788 cites W2084829685 @default.
- W171541788 cites W2121220078 @default.
- W171541788 cites W2153913349 @default.
- W171541788 cites W2503597363 @default.
- W171541788 cites W2941399423 @default.
- W171541788 cites W2992159014 @default.
- W171541788 cites W3095196635 @default.
- W171541788 cites W3216656455 @default.
- W171541788 cites W423642315 @default.
- W171541788 cites W596119391 @default.
- W171541788 cites W652416982 @default.
- W171541788 hasPublicationYear "2010" @default.
- W171541788 type Work @default.
- W171541788 sameAs 171541788 @default.
- W171541788 citedByCount "1" @default.
- W171541788 crossrefType "dissertation" @default.
- W171541788 hasAuthorship W171541788A5087907641 @default.
- W171541788 hasConcept C10138342 @default.
- W171541788 hasConcept C112698675 @default.
- W171541788 hasConcept C144133560 @default.
- W171541788 hasConcept C15744967 @default.
- W171541788 hasConcept C162324750 @default.
- W171541788 hasConcept C162853370 @default.
- W171541788 hasConcept C16520705 @default.
- W171541788 hasConcept C175444787 @default.
- W171541788 hasConcept C181622380 @default.
- W171541788 hasConcept C19351080 @default.
- W171541788 hasConcept C205971072 @default.
- W171541788 hasConcept C2524010 @default.
- W171541788 hasConcept C2779439359 @default.
- W171541788 hasConcept C2780586970 @default.
- W171541788 hasConcept C33556415 @default.
- W171541788 hasConcept C33923547 @default.
- W171541788 hasConcept C77805123 @default.
- W171541788 hasConcept C90673727 @default.
- W171541788 hasConceptScore W171541788C10138342 @default.
- W171541788 hasConceptScore W171541788C112698675 @default.
- W171541788 hasConceptScore W171541788C144133560 @default.
- W171541788 hasConceptScore W171541788C15744967 @default.
- W171541788 hasConceptScore W171541788C162324750 @default.
- W171541788 hasConceptScore W171541788C162853370 @default.
- W171541788 hasConceptScore W171541788C16520705 @default.
- W171541788 hasConceptScore W171541788C175444787 @default.
- W171541788 hasConceptScore W171541788C181622380 @default.
- W171541788 hasConceptScore W171541788C19351080 @default.
- W171541788 hasConceptScore W171541788C205971072 @default.
- W171541788 hasConceptScore W171541788C2524010 @default.
- W171541788 hasConceptScore W171541788C2779439359 @default.
- W171541788 hasConceptScore W171541788C2780586970 @default.
- W171541788 hasConceptScore W171541788C33556415 @default.
- W171541788 hasConceptScore W171541788C33923547 @default.
- W171541788 hasConceptScore W171541788C77805123 @default.
- W171541788 hasConceptScore W171541788C90673727 @default.
- W171541788 hasLocation W1715417881 @default.
- W171541788 hasOpenAccess W171541788 @default.
- W171541788 hasPrimaryLocation W1715417881 @default.
- W171541788 hasRelatedWork W1500233738 @default.
- W171541788 hasRelatedWork W156730568 @default.
- W171541788 hasRelatedWork W2009983801 @default.
- W171541788 hasRelatedWork W2149933598 @default.
- W171541788 hasRelatedWork W2347487497 @default.
- W171541788 hasRelatedWork W2352510670 @default.
- W171541788 hasRelatedWork W2361381483 @default.
- W171541788 hasRelatedWork W2431109281 @default.
- W171541788 hasRelatedWork W2780572268 @default.
- W171541788 hasRelatedWork W2884916547 @default.
- W171541788 hasRelatedWork W2906267065 @default.
- W171541788 hasRelatedWork W2914907246 @default.
- W171541788 hasRelatedWork W2947419472 @default.
- W171541788 hasRelatedWork W2994078885 @default.
- W171541788 hasRelatedWork W3038190933 @default.
- W171541788 hasRelatedWork W3165457850 @default.
- W171541788 hasRelatedWork W3182801828 @default.
- W171541788 hasRelatedWork W7816154 @default.
- W171541788 hasRelatedWork W836879239 @default.
- W171541788 hasRelatedWork W3124389893 @default.
- W171541788 isParatext "false" @default.
- W171541788 isRetracted "false" @default.
- W171541788 magId "171541788" @default.
- W171541788 workType "dissertation" @default.