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- W171738513 abstract "The Lifetime Network has established itself within the cable industry as the only network that explicitly gendercasts its programming. Lifetime specifically markets itself as Television for Women; however, what that means exactly is not clear. On the one hand, Lifetime does not want to be noted as the feminist network. Yet, former President and CEO, Douglas McCormick claims that Lifetime is more responsive to women's interests because it [tries] to portray women in ways that move us all forward to a greater sense of enlightenment and understanding. A discourse analysis is used to examine the major themes in Lifetime's made-for-cable movies--success, psyche, sexuality, and standardized beauty. The analysis reveals that Lifetime portrays white, upper/middle class, young/middle aged, heterosexual, physically beautiful, strong-willed, emotionally charged, sexual objects and procreators in its original movies. While Lifetime's movies do address some women's issues, they concurrently contain and undermine feminism by consistently reasserting that women cannot it all. Contains 22 references; an appendix lists 19 movie titles and premier dates. (Author/RS) Reproductions supplied by EDRS are the best that can be made from the original document. U.S. DEPARTMENT OF EDUCATION Off ice of Educational Research and Improvement EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) d(This document has been reproduced as received from the person or organization originating it. Minor changes have been made to improve reproduction quality. Points of view or opinions stated in this document do not necessarily represent official OERI position or policy. Lifetime's Limited Feminism: and Deconstructing for Women Dr. Heather Hundley California State University, San Bernardino Department of Communication Studies 5500 University Parkway San Bernardino, CA 92407-2397 hhundley@csusb.edu PERMISSION TO REPRODUCE AND DISSEMINATE THIS MATERIAL HAS BEEN GRANTED BY TO THE EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) History: Manuscript submitted to ERIC Clearinghouse on Reading, English, and Communication Paper presented at the Western States Communication Association convention, Sacramento, CA February 2000 Paper evolved from my dissertation Defining Feminine Programming and Co-opting Liberal Feminism: A Discursive Analysis of Lifetime's Original Movies University of Utah, December 1999 2 BEST COPY AVAILABLE Lifetime's Limited Feminism: and Deconstructing for Women" @default.
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- W171738513 date "2000-02-01" @default.
- W171738513 modified "2023-09-27" @default.
- W171738513 title "Lifetime's Limited Feminism: Defining and Deconstructing Television for Women." @default.
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