Matches in SemOpenAlex for { <https://semopenalex.org/work/W1732411961> ?p ?o ?g. }
Showing items 1 to 87 of
87
with 100 items per page.
- W1732411961 abstract "This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was conducted in Malmo and Lund and involved 25 Converse users as respondents. The methods used in this thesis starts with observations as a sampling technique in order to locate the respondents. Short interviews and photo documentation followed. The study is highly interpretivistic and qualitative, thus springs from a social constructionist ontological perspective. The theoretical foundation used in order to tackle the empirical material involves theories of semiotics, meaning through consumption and post-modern neo-tribes. The findings of this thesis suggests that segmentation through the traditional variables is proven to be complex regarding lifestyle brands as it cannot cope with subjective brand meanings and the boundless nature of the contemporary consumer." @default.
- W1732411961 created "2016-06-24" @default.
- W1732411961 creator A5032141091 @default.
- W1732411961 creator A5046045355 @default.
- W1732411961 date "2006-01-01" @default.
- W1732411961 modified "2023-09-27" @default.
- W1732411961 title "The Complexities of Lifestyle Brand Segmentation - A Study of the Lifestyle Brand Converse" @default.
- W1732411961 hasPublicationYear "2006" @default.
- W1732411961 type Work @default.
- W1732411961 sameAs 1732411961 @default.
- W1732411961 citedByCount "0" @default.
- W1732411961 crossrefType "journal-article" @default.
- W1732411961 hasAuthorship W1732411961A5032141091 @default.
- W1732411961 hasAuthorship W1732411961A5046045355 @default.
- W1732411961 hasConcept C107038049 @default.
- W1732411961 hasConcept C111472728 @default.
- W1732411961 hasConcept C112698675 @default.
- W1732411961 hasConcept C120936955 @default.
- W1732411961 hasConcept C125308379 @default.
- W1732411961 hasConcept C12713177 @default.
- W1732411961 hasConcept C138885662 @default.
- W1732411961 hasConcept C139997677 @default.
- W1732411961 hasConcept C142362112 @default.
- W1732411961 hasConcept C144024400 @default.
- W1732411961 hasConcept C144133560 @default.
- W1732411961 hasConcept C153349607 @default.
- W1732411961 hasConcept C15744967 @default.
- W1732411961 hasConcept C162853370 @default.
- W1732411961 hasConcept C190248442 @default.
- W1732411961 hasConcept C21190884 @default.
- W1732411961 hasConcept C23213687 @default.
- W1732411961 hasConcept C2776809875 @default.
- W1732411961 hasConcept C2780876879 @default.
- W1732411961 hasConcept C30772137 @default.
- W1732411961 hasConcept C36289849 @default.
- W1732411961 hasConcept C542102704 @default.
- W1732411961 hasConcept C77805123 @default.
- W1732411961 hasConceptScore W1732411961C107038049 @default.
- W1732411961 hasConceptScore W1732411961C111472728 @default.
- W1732411961 hasConceptScore W1732411961C112698675 @default.
- W1732411961 hasConceptScore W1732411961C120936955 @default.
- W1732411961 hasConceptScore W1732411961C125308379 @default.
- W1732411961 hasConceptScore W1732411961C12713177 @default.
- W1732411961 hasConceptScore W1732411961C138885662 @default.
- W1732411961 hasConceptScore W1732411961C139997677 @default.
- W1732411961 hasConceptScore W1732411961C142362112 @default.
- W1732411961 hasConceptScore W1732411961C144024400 @default.
- W1732411961 hasConceptScore W1732411961C144133560 @default.
- W1732411961 hasConceptScore W1732411961C153349607 @default.
- W1732411961 hasConceptScore W1732411961C15744967 @default.
- W1732411961 hasConceptScore W1732411961C162853370 @default.
- W1732411961 hasConceptScore W1732411961C190248442 @default.
- W1732411961 hasConceptScore W1732411961C21190884 @default.
- W1732411961 hasConceptScore W1732411961C23213687 @default.
- W1732411961 hasConceptScore W1732411961C2776809875 @default.
- W1732411961 hasConceptScore W1732411961C2780876879 @default.
- W1732411961 hasConceptScore W1732411961C30772137 @default.
- W1732411961 hasConceptScore W1732411961C36289849 @default.
- W1732411961 hasConceptScore W1732411961C542102704 @default.
- W1732411961 hasConceptScore W1732411961C77805123 @default.
- W1732411961 hasLocation W17324119611 @default.
- W1732411961 hasOpenAccess W1732411961 @default.
- W1732411961 hasPrimaryLocation W17324119611 @default.
- W1732411961 hasRelatedWork W1595358915 @default.
- W1732411961 hasRelatedWork W1809633682 @default.
- W1732411961 hasRelatedWork W1965088284 @default.
- W1732411961 hasRelatedWork W2007394457 @default.
- W1732411961 hasRelatedWork W2023464248 @default.
- W1732411961 hasRelatedWork W2039789205 @default.
- W1732411961 hasRelatedWork W2076765092 @default.
- W1732411961 hasRelatedWork W2103844119 @default.
- W1732411961 hasRelatedWork W2137851672 @default.
- W1732411961 hasRelatedWork W2146730719 @default.
- W1732411961 hasRelatedWork W2166028266 @default.
- W1732411961 hasRelatedWork W2497182233 @default.
- W1732411961 hasRelatedWork W2777660232 @default.
- W1732411961 hasRelatedWork W2889182179 @default.
- W1732411961 hasRelatedWork W2901807857 @default.
- W1732411961 hasRelatedWork W2964312520 @default.
- W1732411961 hasRelatedWork W3135459323 @default.
- W1732411961 hasRelatedWork W3161073306 @default.
- W1732411961 hasRelatedWork W3183267536 @default.
- W1732411961 hasRelatedWork W3207021890 @default.
- W1732411961 isParatext "false" @default.
- W1732411961 isRetracted "false" @default.
- W1732411961 magId "1732411961" @default.
- W1732411961 workType "article" @default.