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- W173831608 abstract "<h3>ABSTRACT</h3> This robust structural modeling study, with over 23,000 responses to 240 advertising messages, found that affect when measured by a visual measure of emotional response dominates over cognition for predicting conative attitude and action." @default.
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- W173831608 date "2002-05-01" @default.
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- W173831608 title "The Power of Affect: Predicting Intention" @default.
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