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- W174668467 abstract "Consumers today face many informational benefits and challenges owing to the Internet. However, with information being seamless, limitless, and often anonymous, what is noise and what is valuable information? This information overload is one of the reasons why understanding online word of mouth (eWOM) becomes pivotal to consumers for their decision making as well as essential to marketers to know where to focus their efforts." @default.
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- W174668467 date "2015-01-01" @default.
- W174668467 modified "2023-09-25" @default.
- W174668467 title "The Evolution and Impact of Online Word-of-Mouth (eWOM) Research: A Structured Review and Integrated Model" @default.
- W174668467 doi "https://doi.org/10.1007/978-3-319-10912-1_36" @default.
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